Trends to Watch in the Non-Alcoholic Wine Sector in 2025

Once considered a niche alternative, alcohol-free wine is becoming a full-fledged player in the beverage industry, with exponential growth and constant innovation. In 2024, this market promises to continue to evolve, offering wine merchants, restaurateurs and distributors new opportunities. To stay at the forefront of this trend and meet consumer expectations, it is essential to understand the key movements shaping the sector.

In this article, we present the main trends to follow in 2025 in the field of alcohol-free wine, giving you ideas for integrating these new dynamics into your offers and maximizing your sales.

Key Trend:
Consumers are increasingly concerned about the environmental impact of their food and consumption choices. By 2025, demand for non-alcoholic and sustainably produced wines is expected to be high. Customers not only want a non-alcoholic beverage, but also an environmentally friendly product with a low carbon footprint.

Why it matters to you:
Offering organic non-alcoholic wines helps meet the growing demand for ethical and eco-friendly products. This trend aligns with the shift towards more conscious consumption, particularly among Millennials and Generation Z, who place sustainability at the heart of their concerns. These consumers are looking for wines that not only protect their health, but also respect the planet.

Real-life example:

A wine merchant in Bordeaux highlighted a section of its store dedicated to organic non-alcoholic wines, including the Cypher range, by adding information on pesticide reduction and carbon footprint. In three months, he observed a 20% increase in sales in this segment, with customers satisfied to be able to combine pleasure and ecology.

Tip for professionals:
Highlight organic alcohol-free wines on your labels, online, and in your product sheets. Use striking visuals that evoke nature and sustainability to capture the attention of consumers concerned about their ecological footprint.

2. The Rise of Alcohol-Free Wine Mocktails
Key Trend:
Alcohol-free cocktails, or “mocktails,” have already captured a large market share. In 2024, we will see an increase in the use of alcohol-free wines as a base for cocktails. With their complex flavor profile, alcohol-free wines bring a new dimension to cocktail creations, offering refined flavors without the alcohol.

Why it matters to you:
Alcohol-free cocktails are perfect for festive events, weddings, brunches or afterworks, where the demand for alcohol-free drinks is increasing. By offering alcohol-free wine cocktails, you can meet a customer base looking for originality, while promoting your products in a creative way.

Case in point:

A wine bar in Paris launched a series of non-alcoholic cocktails, including a “Cypher Spritz,” made with Cypher Sparkling Non-Alcoholic, orange juice, and elderflower syrup. The cocktail became a best-seller, driving a 30% increase in sales across the entire Cypher range during the summer months.

Professional tip:
Add non-alcoholic wine cocktails to your menu or offer them during in-store tastings. Offering creative recipes can attract a younger, more curious clientele, while reinforcing your establishment’s modern and innovative image.

Key Trend:
Non-alcoholic sparkling wines continue to be popular for festive occasions. Whether for weddings, birthdays, corporate parties or family celebrations, these non-alcoholic wines are becoming indispensable on the table. Their festive and elegant side, combined with their non-alcoholic character, makes them a choice option for toasting while remaining sober.

Why it matters to you:
The non-alcoholic sparkling wine market is booming, and the occasions for consumption continue to grow. Offering non-alcoholic sparkling options allows your customers to enjoy the festive experience without the effects of alcohol, which is particularly appreciated at large events.

Tip for professionals:
Create special formulas for festive events, with non-alcoholic sparkling wine boxes or exclusive offers for weddings and birthdays. Highlight these wines on your menus as elegant and festive alternatives, suitable for any occasion.

Key Trend:
Consumers, especially those who are watching their diet, are becoming more aware of the sugar content of the beverages they consume. By 2025, demand for low-sugar, alcohol-free wines is expected to increase, particularly among those following low-carb or healthy diets.

Why it matters to you:
By meeting this demand, you can reach a health-conscious consumer base that wants to enjoy the pleasures of wine without compromising their dietary goals. Alcohol-free wines, which are often naturally lower in sugar than other non-alcoholic beverages, are an attractive alternative for this target audience.

Tip for professionals:
Highlight the nutritional information of your alcohol-free wines, including the low sugar content, on your labels and in your product descriptions. Create specific events or tastings for customers following low-carb diets, explaining why alcohol-free wine is a great option for them.

Key Trend:
With the rise of online events, virtual tastings have emerged as a new way to discover products without having to travel. In 2025, wine merchants and restaurateurs will have every interest in offering online tastings to reach a wider audience and maintain the connection with customers.

Why it matters to you:
Virtual tastings allow you to reach customers who are unable to travel or who prefer to discover products from home. It is also a great way to expand your customer base beyond your geographic area. You can showcase the Cypher range, have your wines tasted and answer questions live, all while creating an interactive and engaging experience.

Tip for professionals:
Offer Cypher tasting boxes to your customers and organize virtual events to showcase your alcohol-free wines. Create a regular schedule of online tastings and engage on social media to keep your customers engaged and attract new ones.

Key Trend:
Non-alcoholic wine knows no borders, and by 2025, the market is expected to grow rapidly internationally, particularly in regions such as North America, Asia and the Middle East, particularly with Halal non-alcoholic wines. As more countries adopt regulations that support the sale of non-alcoholic wines, demand for premium products such as the Cypher range continues to grow.

Why it matters to you:
If you are considering expanding your business internationally, non-alcoholic wine is an opportunity to seize. By targeting overseas markets where alcohol consumption is low or banned, you can position the Cypher range as a premium and ethical alternative.

Tip for professionals:
Research overseas markets where demand for non-alcoholic wine is high, and work with local distributors to introduce the Cypher range. Be sure to comply with local regulations regarding the sale of de-alcoholized beverages and adapt your marketing strategies to the cultural expectations of each country.

The non-alcoholic wine industry continues to grow at an impressive pace, with new trends redefining the way consumers interact with these products. Whether it’s going organic, developing mocktails, offering online tastings or expanding internationally, there are many opportunities for wine merchants, restaurateurs and distributors to capitalize on this non-alcoholic wine revolution.

At Cypher, we are committed to offering premium non-alcoholic wines that meet the expectations of the most discerning consumers for quality, sustainability and innovation. In 2025, continue to explore these new trends and position your offerings to capture a growing market.