Non-alcoholic wine market: market study and key figures for 2025

Alcohol-free wine is no longer a niche trend. By 2024, it will be a fixture on wine shop shelves and restaurant menus, responding to growing consumer demand for healthier, more responsible alternatives. This booming market offers professionals a unique opportunity to diversify their offerings and reach an ever-wider audience.
In this article, we offer you a comprehensive overview of the alcohol-free wine market, with key figures, current trends and advice on how to integrate this product into your strategy. Hang on, we’re off to explore the future of wine!
The global market for non-alcoholic wines is experiencing impressive growth. According to a study by Allied Market Research, the market for non-alcoholic beverages, which includes wine, is expected to reach $45 billion by 2030, with an average annual growth rate of 7.6% between 2021 and 2030. In Europe, this sector is particularly dynamic, with sales of dealcoholized wines up by more than 25% over the past five years.
France:
Over 32 million liters of alcohol-free wine were consumed in 2023.
The alcohol-free wine segment now represents around 3% of the total wine market.
Sales grew by 20% between 2021 and 2023, a figure that shows no sign of slowing down.
In Europe:
Germany is the leading market, with over 40% of European market share.
The UK and Scandinavia are also showing growing interest, not least thanks to public health campaigns promoting conscious sobriety.
Worldwide:
The United States, though more attached to its traditional wine culture, is beginning to take an interest in alcohol-free wine, with growth of 15% a year.
These figures reveal a rapidly expanding market, and a craze that is no longer confined to “Dry January” periods.

1. The Conscious Sobriety Movement
The “conscious sobriety” movement continues to gain momentum, especially among younger generations, particularly Millennials and Generation Z. These consumers are actively seeking alcohol-free options that allow them to socialize without compromising on flavor or taste experience. Over 30% of non-alcoholic wine consumers in 2023 were under 35.
2. Health and well-being
Today, consumers are more aware of the impact of alcohol on health, and public health campaigns encourage reduced alcohol consumption. With concerns about excessive alcohol consumption, de-alcoholized wines are becoming a popular alternative.
Example: People adopting healthier, balanced lifestyles (such as low-calorie diets or attention to sugar reduction) are increasingly turning to alcohol-free wines, which are often lower in calories than a traditional glass of wine.
3. Responsible driving
Increased sobriety checks and strict legislation on drink-driving are prompting more and more consumers to opt for alcohol-free drinks. In particular, this has prompted restaurants and bars to offer high-quality alcohol-free alternatives.
4. The development of premium alcohol-free wines
Long perceived as a second-rate product, alcohol-free wine is now undergoing a genuine premium shift. Producers are investing in cutting-edge technologies to create wines that retain the aromas and complexity of traditional wine, but without the alcohol. This move upmarket is attracting more demanding consumers.

1. Non-alcoholic sparkling wine
Non-alcoholic sparkling wine is in exponential demand, especially for celebrations and social events where consumers are looking for a festive alternative. At Cypher, our non-alcoholic sparkling wine is one of the most popular products among consumers who want to combine pleasure and moderation.
2. Alcohol-free white and rosé wines
Alcohol-free white and rosé wines are also a runaway success. Their lightness and freshness make them perfect for aperitifs and summer meals. In fact, we’ve noticed a significant increase in demand for our Cypher Rosé since last summer.
3. Sustainability and non-alcoholic wine
Consumers are no longer content with alcohol-free wine, they also want products that are environmentally friendly. Organic non-alcoholic wines are gaining in popularity, as they meet the dual demands of well-being and sustainability. Cypher is proud to offer 100% organic wine-based alcohol-free wines, produced with respect for nature and traditional winemaking know-how.
Diversify ranges: Offer several types of alcohol-free wine (white, rosé, red, sparkling) to meet different consumer expectations.
Highlight health benefits: Communicate the benefits of alcohol-free wine, notably its low calorie content, its lack of effect on driving, and its compatibility with a balanced lifestyle.
Organize tastings: Offer tastings of alcohol-free wines in stores or restaurants to educate your customers about new flavors and show them that wine can be pleasurable, even without alcohol.
Use festive occasions: Promote alcohol-free wine at specific times (weddings, birthdays, company parties) when consumers are looking for alcohol-free festive alternatives.

In 2024, the non-alcoholic wine market is no longer just an alternative; it’s a booming pillar of the wine industry. For wine merchants, restaurateurs and distributors, it’s the ideal opportunity to diversify their offerings and meet new consumer expectations. Whether for reasons of health, well-being or simply by choice, alcohol-free wine is making its way into glasses.
At Cypher, we’re proud to be part of this revolution. With our organic and premium alcohol-free wines, we offer our customers an authentic, environmentally-friendly taste experience. So, are you ready to join the alcohol-free wine movement?
Stay on top of new trends and offer your customers the very best in alcohol-free wine!